PsychoMeter

The PsychoMeter is a standard measurement instrument for evaluating the impact and content of TV ads. It can be used for both pre-tests (on finished spots) and post-tests. The advantage of the PsychoMeter lies in its ability to test and compare many ads and to determine/establish benchmarks. The PsychoMeter was developed by IMAS International in 1988 and has so far been used on about 25,000 ads in Austria, Germany and Switzerland.