Despite the many different crises, megatrends and changes in behavior of the Austrian population, the assessment of customer orientation over four measurements in the period from 2019 to 2022 is almost constant, with only small deviations.

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In the United States, the phenomenon of the "Great Resignation" is currently under discussion, as millions of US citizens reflected more on their lives and quit their jobs as a result of the corona pandemic. We do not see this trend on the Austrian labor market, but the current mood and the current crisis mode are creating a new self-reflection on the part of Austrians.

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Austrians are pretty sure that the paternal role has changed significantly since the 1970s. 80 percent of the population share this view at least rather strongly. The trend is clear and has intensified once again in this measurement: This mood has clearly prevailed since 2014, the two expressions "fully agree" and "rather agree" to a changed father role increased by a total of 35 percentage points during this period. There has thus been a clear development in recent years. The paternal role has changed significantly in the eyes of the population.

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More than two thirds of Austrians have the impression that they are no longer completely sure what is right and what is wrong in politics, economics and general matters of life (entirely / somewhat). Increasing trend: Plus 11 percentage points (entirely) since 2018! Only seven percent have a clear orientation on this issue.

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