Every fourth Austrian has at least one tattoo. This share has increased by eight percentage points since 2013. Especially younger people under 35 years of age set an example with this kind of body cult. In the generation under 35 years of age, more than two fifths already have one or more tattoos on their bodies.

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The Austrian population associates two main aspects with customer focus: The orientation towards the customer's wishes and the friendliness of the employees. In the eyes of consumers, expectations of companies will increase significantly in the following areas: Digital accesses (e.g. online shops), delivery service, quick and easy ordering options and customer programs such as loyalty cards.

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The Austrians are more confident than they have been for a long time. Since 1989 the population has not been as optimistic about the coming year as this year. Strictly speaking, confidence has increased by six percentage points since last year, thus significantly increasing the already positive climate of last year.

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Three out of four Austrians feel the Christmas holidays rather harmonious, only four percent tend to have disputes. Stalemate at the stress level: Groups of almost the same size associate stress or no stress with the time before Christmas. In fact, 49 percent feel at least a little bit of stress during this period and 49 percent perceive the opposite.

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The close circle of friends of the Austrian population is relatively small. On average, the Austrians state that they maintain a genuine relationship of trust with around four persons. The fact that only a minority of the interviewees does not describe anyone as a friend at all shows that humans are social beings. Spontaneously, friendship is particularly associated with cohesion, common interests and trust.

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Almost every second Austrian clearly chooses stability when deciding between stability and change regarding the daily routine. In fact, 49 percent agree with a daily schedule that hardly differs. One third of the population considers this issue the other way round and wants change. Above all, the desire for stability increases with age and is more pronounced among people with a lower level of education.

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