Already one third of the internet users buys products via online platforms at least every six months, about every fifth of the online users also sells or gives away used products within this period of time.

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More than two fifths (44%) of the Austrians believe that the majority of the population is satisfied with their current life situation. Slightly more than one third (37%) of the population shares an opposing viewpoint and almost one fifth is undecided.

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The population is aware of the fact that companies have to fulfill several aspects in order to succeed in business. 7 out of 13 success factors are considered to be “very important” by at least every second respondent. According to the Austrians, entrepreneurs who deliver high quality, are reliable and have a trustful relationship with their customers will succeed.

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Exactly one third of the Austrian population is very satisfied with their own time management, meaning with the time they spend for different aspects in their everyday lives. Almost three more fifths would describe themselves as fairly satisfied.

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The generations Z and Y clearly differ from the 60+ generation in Austria in terms of their consumer and communication behavior as well as their general attitude towards life. Especially digital communication, online-purchase, a stronger future-orientation as well as a higher willingness to take risks are the main distinguishing features.

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One third of the Austrians who live in a partnership has the same political position as his or her sweetheart. Additional 54 percent show at least a rather similar political attitude and only every tenth has a real political opposite in his or her companion.

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The Austrians have a clear way of thinking when it comes to equality in our society: The income should be based on individual performance. There is hardly a call for equal wages or salary; however, there is the expectation that the division between the rich and the poor should not become too large.

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