The purchase decision for furniture and furnishings proceeds in five phases. Altogether, buyers use 4,5 sources of information on average. Main sources are brochures or catalogues, personal advice as well as conversations with family and friends.

 

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The Austrian Consumer Analysis shows different long-term developments and customer structures in the field of mobile phone providers in Austria. Current ranking in Austria for the year 2016: A1 ranks first, followed with quite some distance by Drei and T-Mobile, telering is number 4.

 

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Nearly two thirds of the Austrian population have the impression that the number of crimes has increased in the past years, only a minority of seven percent assumes the opposite. In general, only 14 percent feel very safe in Austria, the absolute majority feels at least fairly safe.

 

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The Austrian Consumer Analysis shows different long-term developments and customer structures in the field of clothing retailers in Austria. Current purchase ranking in 2016: C&A and H&M rank first, kik is third, followed closely by Vögele and NEW YORKER.

 

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Safety, a high income and a harmonious family life are the main goals in the lives of the Austrians aged between 16 and 30 years. In contrast, further education, thirst for knowledge and lifelong learning are mentioned less often. This attitude is accompanied by a rather high satisfaction with the Austrian education system and one’s personal knowledge.

 

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