Radio still plays an important role in modern society despite new ways of information. On average, the Austrians are listening to the radio for 114 minutes per day, only TV is consumed even more every day. A high proportion of listeners stick to their favorite radio station; switching mainly takes place in the car or at home as a reaction to the music or advertisements.

 

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About every sixth Austrian is very interested in topcis concerning cars / motor, about one fourth is at least somewhat interested. Especially men, younger people and those with higher income show interest in cars / motor above average.

 

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Nearly every second Austrian had influenza or a cold in the past 12 months. These are the main health problems in the population, followed by headache and migraine respectively, cough, back pain, tiredness and a sore throat. .

 

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Nearly every second Austrian is of the opinion that children and adolescents are not exercising enough nowadays. In detail, 45 percent of the population have the impression that young Austrians aren’t doing enough sports.

 

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The purchase decision for furniture and furnishings proceeds in five phases. Altogether, buyers use 4,5 sources of information on average. Main sources are brochures or catalogues, personal advice as well as conversations with family and friends.

 

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Studien und Berichte rund um Konsumenten Insights und gesellschaftspolitische Trends